Niche Praxis

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Although there are many strategies you may use to market your business with articles, some strategies are more effective than others. If you want to get more traffic and sales from your articles, here are seven things I recommend you do. (You don’t have to do them all at the same time. Just use these tips to help you get more traffic and sales.)

1. Write the problem/solution article.

With the problem/solution article, you explain what the problem is and then show readers how you would solve the problem. You also use your resource box to lead your readers to your web site. Lead them to additional information at your web site.

2. Submit to as many directories as possible.

The more directories you submit your articles to, the more likely your articles are to be read. This is because many people have their favorite article directory they read or use to find content. Here the strategy is to put your articles in front of as many eyeballs as possible.

Don’t worry about the duplicate content penalty. The duplicate content penalty is about penalizing sites that are trying to trick the search engines. If you are posting to legitimate article directories, your articles won’t be penalized. Just make sure you post to the top directories and any other quality article directories you may find.

3. Make your products an extension of your articles.

One of the purposes of your article is to provide information to readers. You also want to give readers a taste of how you will solve their problems. Also give your readers a taste of what is included in your products.

An article should only offer a little information on your topic. Your products should offer a complete solution to the problem you are trying to solve for readers.

4. Build backlinks to your web site.

This is one of the most important strategies you may use article marketing for. This strategy is tied to number two, listed above. When you submit to a lot of article directories, you will automatically build backlinks to your web site. The more backlinks you have pointing to your web site, the higher your web site will rank in the search engines. This will provide you with an additional source of traffic to your site.

5. Provide information that will make readers want to visit your web site.

This tip is tied to point three. Your products are an extension, as well as a fuller explanation, of your article. Your products will give your readers a fuller explanation of how to solve their problems.

The point here though has nothing to do with your products. It’s about providing just enough information to readers to make them want to visit your web site and get additional information. Inform your readers. Give them a good taste of what you can do, and they will visit your site.

6. Combine your article marketing with social media.

If you want additional backlinks to your web sites and additional exposure, consider using social media. This includes bookmarking sites like Digg, Delicious and others. Then there are social networking sites like Facebook, MySpace, and Linked In. Regardless, this is one more way to recycle your content and get more mileage out of it.

7. Turn your articles into free reports.

If you write a lot of articles that are related to a specific topic, then why not take these articles and convert them to a free report? This is something you can give away to readers to get them to sign up for your list. You can also give it away through ebook directories.

There are many more article marketing strategies available to help you market your business online. Use these strategies listed above to help you get started and increase your traffic and sales.

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read a review of Content Crooner