The Salesman’s Article Marketing Checklist
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If you are using article marketing to promote your business, you want to make sure you include all of the appropriate elements in your articles. This will increase both your traffic and sales, as well as help you build credibility. Articles will also help you provide valuable information for your readers so they don’t feel they are being sold to.
Use this checklist to make sure you include everything you need to make your articles as effective as possible:
-Research the appropriate keywords for your articles and business.
-Before writing your article, select the software you will use to write your article. A text editor is best because it won’t add unnecessary characters.
-Decide what type of article you want to write. There are many types, but the most effective and easiest are tips, lists, and step by step.
-Choose an appropriate title for your article.
-Include your keywords in your article title.
-Outline your article. Include three main points and two sub points for each main point.
-Flesh out your information packed article by writing two to three sentences per point.
-Use your sub points to emphasize your main points.
-Include your keywords in your article.
-Don’t keyword stuff. A little goes a long way.
-Write an attention grabbing opening.
-Write an attention grabbing conclusion.
-Make sure that your article is not a sales pitch. You want to pre sell your readers.
-Write your resource box. Give away something for free.
-Make sure your resource box makes readers want to click.
-Make sure the web site you are driving traffic to is relevant to your readers.
-Verify that your link is working and that you have spelled your domain correctly.
-Leave out any information that isn’t relevant to getting the click. For example, avoid using personal information. No one cares unless you’re writing an article on grief.
-Proofread and spell check your article. Nothing is more embarrassing than an obvious error.
-Prepare to submit your article to article directories. This means writing a summary, adding keywords, resource box, etc. to your text file.
-Format the various article elements in your text document. This will make it as easy as possible to copy and paste into the appropriate sites.
-If you have a blog or web site, post your article there first.
-Choose an article submission service. A good service will automatically submit to top article directories, as well as many lesser known directories to help you get lots of backlinks.
-Consistently write and submit your articles. The more articles you have to offer, the more likely you are to connect with your audience.
-Submit to as many article directories as possible. The more article directories you submit to, the more backlinks you will build and you’ll increase your search engine rankings.
Article marketing is easier when marketing your products or services because you don’t really have to do traditional selling. You allow your readers to use your information to help them decide whether or not you can provide the solution to their problems. Solve their problems, and they will buy from you.
Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read a review of Content Crooner
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